Journal · Founder Journal
Reading the labels
Why Lushmoore started in a supermarket aisle, and what comes after chapter one.
Barry Martin Jr.27 July 20261 min read
Lushmoore came from frustration: standing in a store aisle, reading labels I couldn’t trust, buying snacks that looked healthy but weren’t.
We started with beef jerky, grass-fed and naturally dried. But that’s just chapter one. Our vision is a full line of farm-grown products that are clean, transparent, and proudly African.
This is Lushmoore. And we’re just getting started.
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